Is your business using LinkedIn? We bet that the answer will be yes. LinkedIn has long established itself as the most reliable and effective social media channel for making professional connections, which is why most companies are already here. However, do you think that you use the whole potential of this platform?
This platform can be used for a variety of purposes. Currently, most businesses use it to:
Find and hire new talents;
Optimize for Google;
Make new professional connections;
Run competitor research;
Grow brand awareness;
Build a unique brand voice, highlight employees, and show off the corporate culture.
We bet you already do some of these things on this platform. However, there are many other ways how your brand can leverage LinkedIn! And if you don’t take advantage of them, you are not using this site to its full potential.
One of the best uses brands can make of this channel is lead generation. Probably, some of you have already heard about this, but simply thought that it is not worth the time, right? Now, what if we tell you that with the right strategy, effective tools like our email finder, and a bit of effort, you can hack LinkedIn lead generation and get noticed? Sounds too good to be true? Well, you couldn’t be more wrong because LinkedIn, though is often neglected, really has the potential to be one of your ultimate sources for generating high-value leads, and in this article, we are going to tell you how to make the most use of it!
Although it is often being undervalued, LinkedIn can be a powerful tool for lead generation. The biggest benefit of this channel is the quality of the audience that can be found here.
Being a professional social network, not an entertaining one, LinkedIn has gathered professionals from all fields and of all levels of seniority. According to LinkedIn itself, 4 out of 5 members drive business decisions. Besides, the platform claims that their audience has 2x higher buying power compared to the average web audience.
As you can see from the numbers, the quality of the audience here is high. And, as we all know, high-value leads come from quality audiences. No wonder why, according to B2B Digital Marketing Report by DemandWave, most specialists name LinkedIn the number 1 channel for lead generation.
So, this platform has a pretty large potential in terms of lead generation. But, how to turn a regular LinkedIn contact into a qualified lead, you may wonder? Here we compiled the top 10 pro tips that will help you generate more leads on LinkedIn with ease:
Let’s face it - there is no way you can make your brand shine on LinkedIn and make your brand’s page work for you if you don’t take care of the basics. That’s why we have to include this obvious but very important tip.
To start generating leads, you need to have the fundamentals in place. This basically means that you need to optimize your profile. Note, that it is vital to make your profile not only look good but also pop up in users’ search results at relevant keywords. If you make your account SEO-friendly, your prospects will find you easier.
Also, be sure to provide users with detailed information about who you are, what you do, and, most importantly, what you can do for others. That’s the key to success!
Pro Hack: When it comes to adding keywords for effective optimization, finding the right ones can be rather hard. Specialists recommend searching a keyword relevant to your business and then simply mimic the approach of the top profiles. But make sure that they are similar to your business so that you don’t stuff in irrelevant keywords.
Though it is meant for professional purposes, LinkedIn is still a social network, and you should never forget about this. And what is the key to success on pretty much any social network? - It is the high-quality content you deliver through it!
Content is your key to success on LinkedIn as well. The only difference is that this platform’s audience craves a different type of content than seen on Facebook or Instagram. What works? Typically, the most engagement is generated by the content that:
Shares valuable knowledge or insights;
Tells a story;
Establishes its author as an authoritative source;
Pro Hack: When it comes to lead generation, content plays a huge role. However, since it is still a social network, it is vital to deliver different forms of content to keep the engagement of your audience. We recommend focusing on such types of content like links, images, and videos. All these elements have been proven to boost overall engagement and bring better outcomes.
The platform has a pretty handy functionality. There are plenty of great business tools for advertising, analysis, sales, and other purposes. For some reason, many brands overlook the value of these tools. But, we say you should use every available opportunity to reach your objectives! So, at least, give some of LinkedIn’s tools a try.
Pro Hack: Check out LinkedIn Sales Navigator. This tool is created to help users collect valuable data from the network and find the right people to connect with. It is one of the best tools offered on this platform. But, don’t forget that there are even more tools for LinkedIn offered by third parties and they can also come in handy. For example, our free email extractor is one of the most essential tools for lead generation!
Another tip related to the social aspect of LinkedIn is to be active and engage. with other users. Liking, commenting, and sharing are key components to attracting prospects and generating qualified leads. So, do not hesitate to be as active in the LinkedIn society as possible.
Pro Hack: If you have accounts on other social networks, be sure to encourage your followers to connect with you on LinkedIn as well. By getting more connections, you have an opportunity to find your prospects and generate leads through other people’s networks. Also, another great way to drive prospects is to join relevant industry groups and show activity there as well.
Waiting for prospects to come to you themselves can take lots of time. There is nothing wrong with conducting searches yourself and invite potential leads into your network.
Pro Hack: Like many other social networks, LinkedIn can ban users’ accounts that show suspicious activity. Therefore, in order to avoid penalties, make sure what are your limits on outcoming requests, and be sure to comply with them.
LinkedIn is great for making an initial connection and sparking the prospects’ interest in your brand. However, if you can’t take it outside the platform, you will likely not get many leads. That is why it is vital to encourage your contacts to visit your company’s website. This can be done in many different ways. For example, placing links to the website in your content works pretty well. Also, make sure there is a link to the website in your profile’s information. And, don’t neglect the power of a good call to action!
Pro Hack: One of the most effective ways to make users visit your website and engage them is by linking the longer content you publish back to the site. Let’s say you have just posted a super engaging article in your company’s blog - then go ahead and publish a piece from it on LinkedIn and encourage users to read the whole thing on your site.
It is great if you have a well-optimized profile and post great content consistently. However, do not neglect the importance of advertising! Well-shaped ads can bring in many new connections to your network. Besides, ads are great for boosting brand awareness, so it is worth investing the time and money into the promotion of your content and account.
Pro Hack: When creating ads, make sure to make the most benefit of LinkedIn’s advanced targeting features. The more specific you are at targeting, the better outcomes of your ad campaigns you can get.
LinkedIn has generic messages that are sent on your behalf when you connect with someone. Although there is nothing particularly wrong with them, they just lack your personal voice and, thus, can become a stumbling point in making valuable connections. However, if you create unique messages that reflect your brand’s voice and tell prospects what you’ve got for them, this will help you create the right first impression and generate lots of leads.
Pro Hack: Make your messages personalized. Most users out there are not willing to make random connections, but personalized messages can make them more open for a dialogue and indicate that your company values its clients.
Once again, the more active you are on social networks, the more engagement you get. Thus, don’t hesitate to make regular updates to your account to keep your contacts and prospects aware of what is going on in your company. Here are a few ideas of what you can share with your potential leads:
Fresh deals and offers;
Information about held and upcoming events;
And so on.
Making such updates will help generate trust and create a warmer relationship with potential buyers.
Pro Hack: Even if there is not much going on in your company, try to keep up regular updates. You can run polls, stimulate discussions, or just share relevant content posted by other users. The key rule os to stay active and don’t let your profile look like a ghost town.
One of the best and easiest ways to generate qualified leads on LinkedIn is by viewing the “Who’s Viewed Your Profile” tab and taking an action. Sometimes, leads may need a little push to convert even if they are initially interested in your brand. Such prospects may wander around your profile, but don’t engage - that’s when you should act fast and reach out to them first.
Pro Hack: Send users who viewed your page an invitation to connect with you and then make an engaging and valuable follow up. This will help you turn a cold connection into a warm one and help establish a relationship with a new prospect.
Although there are quite a few ways to collect consumers’ data manually, it is 21st centuries and this process can and should be automated. Automating data collection has many perks. But, most importantly, it saves you lots of time, meanwhile not compromising on the quality of the outcome.
How can you collect data with less effort? One of the easiest and quickest wat to handle data collection is by using a special email extractor like ours.
Our smart Email Extractor Chrome extension allows you to extract emails right from LinkedIn in a few simple clicks. This is a fast and convenient way to collect contact details of high-quality leads to create connections that really matter and bring value to your business. With the help of our tool, you can build custom target audience lists or export collected data right to your CRM to boost your inbound and outbound sales.
Our email extractor is an essential business tool that makes lead generation even more effective. Besides, we offer you a free 7-day trial, so don’t hesitate to give it a shot!